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Positive Coaching Alliance

Since 2014, Encinitas Express has partnered with the Positive Coaching Alliance, a Stanford University-based non-profit organization, to help cultivate and promote a positive sports culture here at Express. What does that mean?  It means that "We Honor the Game" and value the importance of teaching life lessons through sports.  

Let's set the tone for a great season of soccer by HONORING THE GAME. Honoring the Game gets to the ROOTS of positive play and describes the behavior we want to teach and model. ROOTS represents respect for:

  • Rules - Win the game the way it is supposed to be played.  Refuse to bend the rules even when you can get away with it.  Breaking rules undercuts fairness.  No rule book can cover every situation but people who Honor the Game respect the spirit and the letter of the rules.
  • Opponents -  A worthy opponent is a gift.  A worthy opponent challenges us and brings out our best. Worthy opponents elevate our level of play.  Try as hard as you can to win.  If you knock down an opponent going for the ball, get the ball and try to score.  But when the whistle blows, help your opponent up.
  • Officials - Officials are integral guides to fairness in the game.  Honoring the Game means respecting officials even when they are wrong.
  • Team - Never do anything on or off the field to embarrass or disrespect your teammates.  Behave in a way that makes your teammates, coach and family proud.
  • Self - Respect for oneself is the foundation of Honoring the Game.  Individuals with self-respect would never dishonor the game because they have their own standards they always want to live up to.

Posted 2/7/14 on Soccer Nation News

Encinitas EXPRESS SOCCER Partners with Positive Coaching Alliance

Focuses on winning and life lessons for youth athletes

Encinitas, California – February 7, 2014 – Encinitas Express Soccer has established a partnership with Positive Coaching Alliance (PCA) to ensure a positive, character-building experience for all youth athletes in Encinitas Express Soccer programs. PCA (, a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.

“Working with hundreds of youth sports organizations around the United States, PCA has developed practical tools and guidelines to help youth athletes, their coaches and parents get the most out of sports,” says Guy Newman, Director of Coaching for Encinitas Express.  “We recognize the tremendous opportunity for character-building sports offers for today’s youth, so we are embracing PCA’s Double-Goal Coach® model, where winning is one goal and teaching life lessons is the second, more-important goal.”

“We are delighted to partner with Encinitas Express,” said PCA Executive Director Jim Thompson. “Together, we’ll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life.”

Positive Coaching Alliance workshops for Express coaches and parents will be scheduled for the spring and the fall.  Please visit the Encinitas Express Soccer website at for more information.

About Positive Coaching Alliance

Founded as a non-profit within the Stanford University Athletic Department in 1998, Positive Coaching Alliance (PCA) is committed to providing all youth and high school athletes a positive, character-building youth sports experience. To that end, PCA has conducted more than 10,000 live group workshops nationwide for more than 675,000 youth and high school sports coaches, parents, student-athletes and school/organizational leaders. Through workshops and companion online courses, PCA has impacted more than 4.5 million youth.
PCA’s partnership network includes more than 1,700 youth sports organizations, cities and schools. In 2013, PCA conducted roughly 1,200 live, group workshops across the U.S., while assisting tens of thousands of other individuals via online courses at

PCA workshops and courses strive to establish these prevailing models in youth and high school sports

· The Double-Goal Coach®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports

· The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing

· The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA has the support of elite coaches and athletes on a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach, Phil Jackson.